iCapital Ventures : Wilfried Assi appointed Business Unit Director Liorcard Titanium

iCapital Ventures - a key player in decentralised digital finance and asset tokenisation - announces a new appointment to its management team. Wilfried Assi, former Marketing Director of Banque BHCI and Strategic Initiatives at the Vlisco Group (Vlisco - Uniwax - Woodin - GTP), joins the company's strategy committee as Business Unit & Development Director. Wilfried will lead a team of 400 Authorised Distributors and 17 Regional Managers, in response to the growth and international development of its Liorcard Titatium financial inclusion card. LiorCard Titanium is a payment and asset management card for tokenised (self-preservation) securities (financial and non-financial).

Made by iCapital Ventures, the LiorCard Titanium offers premium private concierge benefits (shopping vouchers, discounts on hotel rates for your stays abroad, car hire, travel plan, etc.) and gives you access to a wide range of services. ) and gives you access to a premium financial therapy programme (corporate and individual), convert your cryptoassets into fiat, transfer money, pay for your purchases anywhere in the world, manage (self-preserve) your financial and non-financial (tokenised) assets, and capitalise on the acquisition of physical gold, as a safe haven.

A graduate of HEC Paris and ESCA with masters degrees in management, he is also triple certified by HEC Paris in marketing & digital strategy, innovation & leadership and management of a strategic unit. He has 18 years' professional experience, both internationally and locally. In 2009, he was one of 37 high-potential young African graduates, selected from 30,000 applications, to be recruited by the Unilever group (€50 billion turnover and world number 1 in FMCG talent incubation according to the 2018 Harvard Business Review). Later, he was one of the TOP 30 managers of the multinational FrieslandCampina (€12 billion turnover) in Africa. He has held the positions of Director of Strategic Initiatives - Vlisco Group (Vlisco - Uniwax - Woodin - GTP), Director of Marketing, Communication, Claims & Customer Satisfaction - Banque de l'Habitat de Côte d'Ivoire (BHCI), Global Marketing Director / SVP - Lead Transformation - TRACE Group, Marketing Director West and Central Africa at FrieslandCampina, Regional Marketing Manager at Unilever Africa, Strategic Assistant to Africa Marketing VP, Young Talent at Unilever West Africa. Today, he is the founder of Mentor Afro, a trainer at the French Red Cross, a professor of MBAs, Masters and Bachelors at business schools in Paris, and a professor of leadership development at the FHB University in Abidjan.

He has received a number of awards and distinctions :

2023 : Ranked 32nd among the top 100 leaders and entrepreneurs in French-speaking Africa on social media by the French institute FAVIKON.

2023 : Voted LinkedIn Influencer of the Year with nearly 17,000 votes (58% of votes). The runner-up received 6,000 votes.

2021 : Award for contribution to the mission to safeguard the operations of the Banque de l'Habitat de Côte d'Ivoire.

2021 : ESCA Gold Award for actions of excellence and leadership.

2017 : Employee of the Quarter Q4-2017 at FrieslandCampina Africa for resilience and performance.

2017: Global Award at FrieslandCampina for the successful launch of ‘Peak Green’ dairy products in Ghana, doubling market share.

2016 : Global Responsibility Award at FrieslandCampina for the successful transfer of milk production from the Netherlands to Côte d'Ivoire.

2012 : Unilever Global Silver Medal for the impact and synchronised supervision of the hand-washing campaign (with soap and water) in 11 African countries.

This nomination not only strengthens iCapital Ventures governance, but also fulfils its stated ambition to actively promote recognised and outstanding talent within the company.